Jordi Vilasuso, Vincent Irizarry, and Adam Huss have been tapped to star in a new digital drama called The Blvd, which is set to start filming next week. In addition, The Young and the Restless star Heather Tom's sister, Nicolle Tom, will also appear in the series.
A public relations firm during Hollywood award season will serve as a backdrop for The Blvd, which is expected to start streaming this spring. However, there is no news on which digital platform will host the show.
According to Soap Opera Digest, the show description reads as follows: "Owned by entertainment titan Persephone Reed, PR Haus is the most prestigious boutique publicity firm in Los Angeles. The group of talented professionals who make up the company work tirelessly to shape the public perception of their celebrity clientele.... Each episode of THE BLVD showcases an insider's perspective into the intricate world of red carpets, press junkets, and photo shoots that make up this exciting and demanding period that all comes to an explosive head at the season finale. Whose client will not survive their scandal? Which Haus agent will be fired? And will the firm achieve their ultimate goal: winning at the season's biggest awards show?"
Vilasuso last appeared on The Young and the Restless as Rey Rosales but is also known for playing Tony Santos on Guiding Light and Dario Hernandez on Days of our Lives.
Irizarry made a name for himself on Guiding Light in the 1980s and 90s as Lujack Luvanoczeck and his twin, Nick, but has moved around the soap dial. Other soap credits include David Hayward on All My Children and Deimos Kiriakis on Days of our Lives.
Huss is a relative newcomer to soap fans. He appeared briefly on The Bold and the Beautiful in 2002 as Lance Day, the man Sheila Carter killed with bees. Most recently, he was a recast Nikolas Cassadine on General Hospital. Whether he returns to the soap still remains to be seen.
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